Table of Content
Introduction
In a significant move to protect public health and ensure consumer safety, the Food Safety and Standards Authority of India (FSSAI) has issued a directive prohibiting the use of the term “ORS” (Oral Rehydration Solution) on food and beverage products unless they adhere to the World Health Organization’s (WHO) approved formulation. This decision gained attention following a campaign led by Dr. Sivaranjani Santosh, a pediatrician from Hyderabad, who has advocated against misleading ORS labelling for over eight years.
Background
Oral Rehydration Solutions are critical in treating dehydration caused by diarrhea, a leading cause of child mortality in India. The WHO recommends a specific ORS formulation to combat dehydration effectively. Many commercial beverages, however, have been marketed as “ORS” without meeting these standards, leading to potential health risks.
Dr. Santosh’s campaign highlighted sugary drinks sold as ORS, which lack necessary electrolytes and salts. Her efforts, supported by health professionals and organizations, culminated in the FSSAI’s directive.
Key Provisions of the FSSAI Directive
- Prohibition of “ORS” Labeling: Products cannot use “ORS” unless compliant with WHO formulation.
- Scope of the Ban: Applies to all forms of “ORS,” including standalone use, combinations, or as part of a trademark.
- Enforcement: State and Union Territory Commissioners of Food Safety and Central Licensing Authorities must ensure compliance. Violators face legal action under the Food Safety and Standards Act, 2006.
- Objective: Prevent consumer deception and ensure products marketed as ORS provide claimed health benefits.
Implications of the Directive
- Consumer Protection: Prevents misleading purchases.
- Public Health: Promotes use of scientifically validated ORS formulations.
- Industry Standards: Encourages stricter compliance in food and beverage marketing.
Dr. Sivaranjani Santosh’s Role
Dr. Santosh’s advocacy raised awareness about the dangers of consuming products not meeting ORS standards. Her efforts are recognized as a major contribution to public health in India.
FAQs
Q1: What is ORS?
A1: Oral Rehydration Solution is a mixture of salts and sugars dissolved in clean water to prevent and treat dehydration caused by diarrhea.
Q2: Why is the FSSAI directive important?
A2: Ensures only products meeting WHO ORS standards are labeled as ORS, protecting consumers from misleading claims.
Q3: What happens to companies that violate the directive?
A3: Violators face legal action under the Food Safety and Standards Act, 2006.
Q4: How can consumers identify genuine ORS products?
A4: Look for products explicitly stating compliance with WHO’s ORS formulation and approval by health authorities.
Q5: What are the health risks of unauthorized ORS?
A5: May lead to ineffective dehydration treatment, potentially worsening the condition.
Conclusion
The FSSAI’s directive is a major step toward consumer safety and public health in India. By banning misleading ORS labeling, it promotes scientifically validated solutions for dehydration treatment. Dr. Sivaranjani Santosh’s advocacy was instrumental, highlighting the importance of vigilance and regulation in public health.
This case underscores the need for continued monitoring and regulation of health-related products, ensuring consumers have access to safe and effective treatments. Collaboration between healthcare professionals, regulatory bodies, and the public is essential to achieve these goals.
Also Read:
RBI Keeps Repo Rate Unchanged at 5.5%: What It Means for You
YouTube Premium Lite India Launch — Affordable Ad-Free Plan
Follow Blog’son Instantkhoj for more latest stories and trending topics.
